Strategic Marketing Plan of Dell - 6587 Words

Student Name | | | | Unit Code | | Unit name | Strategy Management | Date | 28th Mar. 2013 | Assignment number | 1 | Assignment name | Strategic Marketing Plan of Dell | Tutor | Mr. | Strategic Marketing Plan Of Dell TABLE OF CONTENTS PGGE 1.0 Executive Summary †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..2 2.0 Introduction 2 3.0 Current Situation 3 4.0 External Analysis: 3 4.1 PEST analysis 3 4.2 Poter’s five forces 4 5.0 Internal Analysis 5 6.0 Issue Definitions 7 7.0 Development Strategies 8 7.1 Product operation and sales strategy 8 7.2 Cooperation Strategy 9 7.3 B2B Innovation†¦show more content†¦One of the results that bring the drop of their sale is the high demand market for iphone and ipad of Apple. Their small and convenient mobile devices are going to replace the laptop and personal computer. In this situation, Dell decided to expand their business by diversifying hard on some other markets. From 2005, Dell started to expand kiosk locations to include the shopping malls across Singapore, Hong Kong Australia and Canada. It seems to be that Dell is no longer satisfied with being a personal computer and laptop provider. Mr ChueChee Wei, Dell’s managing director for Singapore and Malaysi a, said that Dell Inc now wants to support the solution and high technology and innovative system for businesses with a wide range of high services which include cloud computing and data protection (Peh 2013). In 2011, it acquired Compellent Technologies, a data storage company and Force 10, a networking business. In early July 2012, Dell announced that it would buy Quest Software for $2.4 billion (Dell 2011). Quest sells abroad range of enterprise applications, including software applications that support Oracle databases and Windows operating systems, back-up and recovery applications, virtualization services and single sign-on solutions that allow users to securely access multiple password-protected accounts with a single log-in. AShow MoreRelatedUnit IV Scholarly Activity1076 Words   |  5 Pagesï » ¿ Dell Corporation Marketing Plan Name Advanced Marketing MBA 5501 Unit II Scholarly Activity Professor Columbia Southern University Marketing Mix for the Dell Corporation The term or phrase â€Å"Marketing Mix† was first idealized by Neil H. Borden in his article in 1964, â€Å"The Concept of the Marketing Mix. (Marketing Mix, 2015) Although James Culliton was the first to reference this group of strategies as a â€Å"mixer of ingredients†, it was Bolden that expounded on the term and referencedRead MoreEssay about Dell Case Study1520 Words   |  7 Pageschose to do my case analysis on is Dell computers. Many companies start out as very aggressive but get crashed either by its competitor or by poor strategic management. Dell Computers entered the market with strong strategic vision and stronger strategic management. One of the biggest strengths that Dell has is its simple business concept which is building personal computers built to order and selling it directly to its customers. This simple notion gives Dell several competitive advantages overRead MoreStrategic Formulation for Dells Computer1334 Words   |  6 PagesStrategic Pla n Overview Ââ€" Dell Computer Corporation The advent of Dell Computer Corporation (DCC) in 1984 brought another milestone into already existing computer technological arena. Since its inception, DCC has used innovative marketing strategies to move the computer market to a different level and today DCC ranks among the world s largest computer systems companies. Dell pioneered the culture of selling personal computers directly to the customers without the involvement of the middleman.Read MoreDells Marketing Strategy Essay1718 Words   |  7 PagesCompany Overview Dell is among the worlds leading computer manufacturers that has transformed and diversified into variety of business segments over the years. Products range from Dell PowerEdge servers, Power Vault, Dell EMC storage systems as well as PowerConnect switches for corporate clients. For individuals and professional customers products range from Dell Precision workstations, OptiPlex desktops, Dimension desktops, Inspiron and Latitude notebooks. Apart from these core products, the companyRead MoreSwot Analysis751 Words   |  4 Pagesculture and resources †¢ Shareholders †¢ Customers †¢ Competitors External factors (Opportunities threats) †¢ Politics †¢ Technology †¢ Society †¢ Economics It comes from an old term from the strategic planning field, says Fred Wiersema, co-author of The Discipline of Market Leaders. Marketing gurus have taken familiar terms from old situation analysis principles -- like core competencies (your company s main business), liabilities (weak points that need improvement), customers and competitorsRead MoreRunning Header: the Compare and Contrast of Andy Grove and Michael Dell1321 Words   |  6 PagesComparison and Contrast of Andy Grove and Michael Dell Contributions to the Field Andy Grove and Michael Dell made major contribution to the field of technology. Not speaking to product contributions, but the effective management tools, leadership, poise and strategic thinking are perhaps their most impressive contributions to the field. Andy Grove brought definition to the words â€Å"crises management,† and has forever changedRead MoreAdvertising And Experience Design Strategies1269 Words   |  6 Pagesand direct marketing, today there is web based advertising, email advertising as well as many social media sites such as Twitter, You tube, Linked In and Facebook. Businesses have now learn that traditional methods of advertising are not as effective as they used to be. Marketers must realize that promotion and communication have changed due to the Internet and technological advancement (Molan, 2011, pp.34). Therefore, due to the existence of a range of advertising channels, marketing executivesRead MoreExternal/Internal Factors1356 Words   |  6 PagesFactors Dell is considered a very successful company. According to Govindarajan Gupta (2005) one of the successes is its customer-direct concept that has been practiced since the company s inception. The concept involves dealing with customers directly and not through a third party, which helps maintain the quality of the relationship with its customers and also the products. In addition, this concept allows Dell to eliminate unnecessary inventories, warehouse space and storage expenses. Dell succeedsRead MoreDell s Strategy And Transformation Planning1196 Words   |  5 PagesDell Inc is a renowned multinational company in computer technology that manufacture, design, sells, and support computer related products and services. It was founded by Michael Dell in 1984 in Austin, Texas, and started selling personal computer with $1000. The company approached good marketing strategy that include low cost product, placing ads in computer magazines, and enable toll free number for placing orders. Within few years, the company touched the annual budget close to $1 billion perRead MoreDell Inc. An American Multinational Computer Technology Company Essay1888 Words   |  8 PagesDell Inc is an American multinational computer technology company. Named after its founder, Michael Dell, the company is one of the largest in the technology industry. Since the company began in 1984, Dell has created a reputation of excellent customer satisfaction, becoming the household name for home computing. But the company serves more than just the average family, offering software and peripherals, mobile workstations, data storage, mobile devices such as smart phones and tablets, servers,